Skip to main contentSkip to footer
  • Sign InToggle My Account Menu
    Login
    Forgot Password?

    Don’t have an account? Sign up now

  • Prattville, AL
  • (334) 365-6552
  • ConsultationsBook now
  • History & LocationPrattville, AL
  • Toggle My Account Menu
    Login
    Forgot Password?

    Don’t have an account? Sign up now

  • Toggle My Wishlist
  • Toggle Shopping Cart Menu
Bryan Jewelry logo
  • Bridal
    Rings by Style
    SolitaireHaloThree StoneVintagePavéMulti RowBezelShop All Styles
    Rings by Shape
    RoundPrincessEmeraldOvalCushionRadiantPearMarquise
    Rings by Type
    Complete RingsLab Diamond RingsRing SettingsRing & Band Sets
    Wedding Bands
    Women's Wedding BandsMen's Wedding Bands
    Loose Diamonds
    Natural DiamondsLab Grown Diamonds
    Custom Bridal Jewelry
    Choosing the Right Setting
    Financing options
    Menu image
  • Diamonds
    Diamonds by Shape
    RoundPrincessEmeraldOvalCushionRadiantPearHeartMarquiseAsscher
    Diamonds by Type
    Search Natural DiamondsSearch Lab Grown DiamondsView All Diamonds
    Diamond Education
    4Cs of DiamondsDiamond Buying GuideDiamond CertificationsDiamond Care
    Diamond Consultations
    Shop Diamond Styles
    Diamond StudsDiamond HoopsTennis BraceletsTennis NecklacesCircle Necklaces
    Shop Diamond Jewelry
    RingsEarringsNecklaces & PendantsBracelets
    Menu image
    Menu image
  • Gemstones
    Popular Gemstones
    Sapphire JewelryEmerald JewelryRuby JewelryTurquoise JewelryAmethyst JewelryOpal JewelryCitrine JewelryAquamarine JewelryTanzanite JewelryGarnet Jewelry
    Gemstone Jewelry
    Birthstone JewelryRingsEarringsNecklaces & PendantsBracelets
    Pearl Jewelry
    RingsEarringsNecklaces & PendantsBracelets
    Menu image
    Menu image
  • Jewelry
    New In
    Jewelry by Category
    Engagement RingsWedding BandsEarringsNecklaces & PendantsRingsChainsBraceletsCharmsMen's Jewelry
    Must Have Styles
    Diamond StudsTennis BraceletsBangle BraceletsSolitaire Pendants
    Diamond Jewelry
    EarringsNecklaces & PendantsFashion RingsBracelets
    Gemstone Jewelry
    EarringsNecklaces & PendantsFashion RingsBracelets
    Pearl Jewelry
    EarringsNecklaces & PendantsFashion RingsBracelets
    Precious Metal Jewelry
    EarringsNecklaces & PendantsFashion RingsBracelets
    Silver Jewelry
    EarringsNecklaces & PendantsFashion RingsBracelets
    Menu image
  • Watches
    View All Watches
    Watches by Gender
    Men's WatchesWomen's WatchesUnisex Watches
    Watches by Style
    ChronographComplicatedDressSportPre-Owned Luxury Watches
    Menu image
    Menu image
    Menu image
  • Designers
    Engagement Ring Designers
    FanaGabriel & Co.Gems OneRomance by Kim InternationalParadeRoman + Jules
    Wedding Band Designers
    FanaGabriel & Co.Jewelry InnovationsRomance by Kim InternationalLuventeMalo Bands
    Fine Jewelry Designers
    Allison KaufmanBryan's BeautiesCharles GarnierDee BerkleyFanaGems OneIzi CreationsKelly WatersKim InternationalLafonnLuventeRoman + JulesTI SENTOVahanPreviously Loved
    Menu image
    Menu image
  • Custom
  • Services
    Chain & Clasp Repair
    Cleaning & Inspection
    Custom Jewelry
    Financing Options
    Gold & Diamond Buying
    Jewelry Appraisals
    Jewelry Engraving
    Jewelry Insurance
    Jewelry Repairs
    Jewelry Restoration
    Pearl & Bead Restringing
    Rhodium Plating
    Ring Resizing
    Tip & Prong Repair
    Check Repair Status
    Menu image
  • Sale
  • Events
  • Sign InToggle My Account Menu
    Login
    Forgot Password?

    Don’t have an account? Sign up now

  • Prattville, AL
  • (334) 365-6552
Bryan Jewelry logo
Log In My Cart
  1. Home
  2. Education
  3. Gold Buying Guide

Gold Buying Guide

The price of gold is changing every minute, which constantly affects the retail cost of fine jewelry. Bring your unworn jewelry into Bryan Jewelry, and we can give you a detailed quote based on today’s gold market.

What You Need to Know:
Whether you’re interested in buying beautiful gold jewelry or selling unwanted gold items, understanding the price of gold and how the process works can help you get the best value. Here’s everything you need to know about gold buying and selling at Bryan Jewelry.

How Gold Buying Works:

  1. Bring your gold items (jewelry, coins, etc.) and a valid ID to our store.
  2. We’ll test and weigh your gold in front of you using certified equipment.
  3. Our team will calculate your payout based on purity, weight, and the live gold price.
  4. You’ll receive a no-obligation offer!
  5. Payment is made immediately–or ask our team for available payment options.

Note: Gold prices and final offers may vary. Offers depend on purity, weight, item condition, and the current market price.

The Current Price of Gold

Please refresh the page to update the live price of gold in real time.

Live Gold Price - Courtesy of kitco.com

Source: kitco.com

Frequently Asked Questions

How do you determine what my items are worth?
Every item is evaluated based on its metal content, weight, karat, and current market value. Our team uses certified testing equipment and up-to-date precious metal spot prices to ensure every offer is fair and transparent.
Is there any obligation to sell after I get an offer?
Absolutely not. Getting an evaluation and offer from us is completely free and comes with no obligation. You are welcome to take the offer, decline it, or take time to think it over—the choice is always yours.
Do I need to bring anything with me?
A valid government-issued photo ID is required for all precious metal transactions. If you have any original receipts, appraisals, or documentation for your items, feel free to bring those along as well, though they are not required.
How long does the process take?
Every transaction is handled on a case-by-case basis, so we are unable to guarantee a specific timeframe. What we can promise is that we will work as efficiently as possible while making sure you receive the best offer for your items—we never rush an evaluation at the expense of accuracy.
Is my jewelry evaluated in front of me?
Yes. All testing and evaluation is done in your presence using certified equipment. We believe in full transparency throughout the process so you always know exactly what is happening with your items.

Sign up for our newsletter to receive updates and exclusive offers.
View our newsletter

Our Location
1778 East Main Street
Prattville, AL 36066
(334) 365-6552
Store Information
Our Hours
Mon-Fri:Monday - Friday:
9:00am - 5:30pm
Saturday:
9:00am - 5:00pm
Sunday:
Closed
Our Jewelry
  • Engagement Rings
  • Wedding Bands
  • Earrings
  • Necklaces and Pendants
  • Chains
  • Rings
  • Bracelets
  • Men's Jewelry
  • Watches
Education
  • Jewelry Education
  • The Four Cs of Diamonds
  • Diamond Buying Tips
  • Choosing the Ring
  • Birthstone Guide
  • Gemstone Guide
  • Precious Metals
  • Caring for Fine Jewelry
  • Diamond Cleaning
  • Gemstone Cleaning
  • Anniversary Guide
  • Gold Buying Guide
Store Menu
  • Our History
  • Our Promise
  • The Bryan Jewelry Difference
  • Giving Back
  • Financing
  • Custom Jewelry
  • Store Services
  • Our Reviews
  • Events
Follow Us
  • Visit the ijo website
  • Visit the bbb-accredited website
  • Visit the gia website
  • Visit the jbt website
  • Visit the jewelers-mutual website
  • Visit the joa website
  • Visit the jvc website
  • Visit the rjo website
  • Visit the synchrony website
  • Visit the ags website
  • Return Policy
  • Privacy Policy
  • Terms & Conditions
  • Accessibility Statement

© 2026 Bryan Jewelry. All Rights Reserved.

Powered by: Punchmark

My Bag
Shopping cart contents
Loading

Learn how we use cookies in our Privacy Policy or manage cookie preferences.